Unmasked Leadership phoenix emblem in gold and oxblood

Unmasked Leadership Institute

Which mask are you leading behind?

Every leader learns to perform. The Stoic who never flinches. The Hero who fixes everything. The Cheerleader who is relentlessly, exhaustingly fine. The performance works — right up until it doesn’t.

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The book · October 20, 2026

Unmasked Leadership

Lead from who you are, not who you’re performing.

I spent years leading behind a mask before I could name it. The book identifies the nine masks leaders wear, what each one costs, and the practical path to leading without them. Take the free Mask Assessment and find out which of the nine you default to under pressure — and what it’s costing you and your team.

What you’ll get

I

The Mask Assessment

A short, scored self-assessment drawn from the book — fifteen minutes, honest answers, no wrong results.

II

Your primary archetype

Discover which mask you default to under pressure, and what it has been protecting you from.

III

First access

First-look excerpts, the cover reveal, and launch-week bonuses before anyone else.

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The nine masks

You will recognize at least one.

Robert Johnson calls these masks, and he has seen nine of them in nearly every leader he has ever worked with. The Stoic. The Cheerleader. The Fortress. The Diplomat. The Hero. The Expert. The Chameleon. The Title. The Martyr. Most leaders recognize two.

No spam, ever. One or two emails a month until launch. Unsubscribe anytime.

Nine ornate gold and oxblood masks lying discarded on dark ground